Design Thinking

IWT2 collaborates with “Design Thinking in Spanish” platform since its inception. At present, we are investigating how this methodology can be applied in our projects.

Design Thinking is a methodology used throughout the world to get solutions adjusted to real user’s needs.

It has wide applicability to any sector, due to their flexibility. It is an innovative methodology widely used by companies like Google, Facebook, Apple, or Zara.

Contrary to other methodologies in which an idea is developed to execution, Design Thinking works with multitude of possibilities that are born of a thorough study of the user object, which is involved in the entire process until a definitive solution.

Design Thinking is different from other methodologies for being funniest, collaborative, and empathetic. Its process consists of 5 phases whose objective is encourage the innovation to develop effective solutions.
design thinking

Firstly, end user is taken into account. In the Empathy phase, team work must step into the shoes of end user for whom they are developing a solution. The aim is to obtain the maximum possible information on what user needs.

The second phase is the Definition phase. At this phase, team work must identify important aspects of taking into account information collected during the innovation process.

Next phase is the Ideation phase. This phase aims to generate as many ideas as possible which will be tangible in the prototyping phase.

Finally, the Testing phase is the final phase. In this phase involved end user to define which feasible solutions among which the definitive solution is found are. This process is iterative so you can back out at any time.

In this process, end users are involved in all phases. No final decision is taken without consulting the user. Thus, the final result is set to the real needs of the user.

Today Software Engineering faces a big challenge: providing products to users. These products must be easy to use, intuitive, adjusted to the total range of users, without unduly complex or superfluous information. Ultimately, work team must step into the shoes of users and develop solutions tailored to the project’s objectives and the needs of each user.

Design Thinking solves this challenge because of its sympathetic character. IWT2 offers training services on Design Thinking and specific support to apply this methodology on specific projects.